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This 6″ x 9″ card was used as an insert into a take home bag at a large conference. The main card section describes a date specific promotion and the tear off bookmark at a perforation is a timeless piece with contact information. The combination of information card and bookmark make for a more long lasting impact. Illustration was done by Katrina using the characters from the children’s book that was being promoted.
This format can be used to push a promotion with the added keepsake component to keep your supporters engaged over a long period of time.